Top 10 Beauty Trends in 2025 Every American Woman Should Try

1. The Return of “Glass Skin”

Inspired by Korean beauty, glass skin is making a major comeback in 2025. This trend focuses on a dewy, ultra-hydrated complexion that looks healthy and radiant.
Tip: Use hydrating serums and lightweight moisturizers daily for that lit-from-within glow.

2. Clean and Conscious Beauty

Consumers are demanding eco-friendly and cruelty-free products more than ever. Sustainable packaging, vegan formulas, and transparent ingredient lists are defining this era.
Try: Lipstick & Laughter’s cruelty-free lipstick line — beauty that feels good inside and out!

3. Bold, Statement Lips

From fiery reds to deep berries, 2025 is all about embracing fearless color. A strong lip makes a statement without saying a word.
Pro Tip: Pair your bold lip with minimal eye makeup to balance your look.

4. Color-Play Eyeliners

Say goodbye to boring black liners! Expect pastel blues, metallic greens, and sunset oranges to dominate makeup looks this year.
Try: A two-toned liner look for a fresh, youthful vibe.

5. Skinimalism: Less Is More

Skinimalism celebrates natural texture and minimal makeup. Think tinted moisturizers, soft blush, and barely-there highlights.
Why it works: It saves time, looks effortless, and lets your real skin shine.

6. SPF-Infused Everything

Americans are becoming more sun-smart, and brands are responding with SPF-infused primers, lip balms, and setting sprays.
Pro Tip: Always reapply SPF every 2 hours for full protection.

7. Blush Draping

Blush isn’t just for cheeks anymore. 2025 is bringing back the ‘80s-inspired blush draping — sweeping blush across temples and cheekbones for a lifted, youthful look.
Try: Cream blushes for a smooth, natural finish.

8. Skin Cycling for Skincare Routines

Alternating skincare actives (like retinol, acids, and moisturizers) helps skin repair and glow. This smart rotation trend is perfect for long-term results.
Tip: Simplify your skincare — your skin will thank you!

9. Shimmer Everywhere

From glossy lids to subtle body shimmer, radiance is in. 2025 loves glow-enhancing formulas that make your skin look alive.
Try: Lipstick & Laughter’s illuminating highlighter stick for instant glow-up magic.

10. Elevated Everyday Glam

Americans are redefining “everyday beauty” with polished looks that feel luxurious yet practical. Soft glam with neutral tones, brushed brows, and glowing skin rules daily routines.
Pro Tip: Blend warm neutrals for eyes and add a touch of gloss for that effortless finish.